A British universal bank and financial services group headquartered in London, England, recently partnered with MyGate to generate quality leads through a phygital campaign – a kiosk with digital push, and MyGate Pulse and a typeform with questions and answers. They also wanted to improve brand awareness and inform the audience about the exclusive offers they had in store for them.Why MyGate?
MyGate is a community management platform that is currently being actively used by over 25,000 gated communities and more than 3.5 million households across 27 major cities in India and is working to expand its reach globally.
MyGate not only possesses a vibrant community consisting of affluent and highly involved NCCS A/A+ individuals, but it also prides itself on offering various communication channels both within and outside the app. These meticulously selected and curated mediums effectively convey the brand’s message to the intended audience without causing disruption to their daily routines. As MyGate maintains direct contact with the Committee Members of these communities, it becomes remarkably convenient for brands to gain entry into the societies and organise offline events. This comprehensive approach establishes MyGate’s all-encompassing communication channels.The Process
As per the brand’s request, MyGate ran two campaigns for it in 7 major cities in India – Mumbai, Bengaluru, Delhi, Pune, Hyderabad, Kolkata and Chennai. The first campaign includes setting up around 45 kiosks, and the second campaign made use of MyGate Pulse to improve brand awareness, recognition, inform the audience about their premium banking services and generate potential quality leads. This message was pushed to about 3L+ homes.
In addition to this, the brand made use of the typeform in place of the CTA, to capture leads and know how they could personalise their solutions in accordance with their audience’s needs.Campaign Performance
This phygital campaign ran over a period of 3 months, in 7 major cities and in 3L+ houses across the country. The greatest highlight of the campaigns was that at the end of it, about 30 accounts had been opened with a minimum balance of about 50L.