One of the most relied Indian digital health and wellness companies sought MyGate for brand awareness, to generate leads and redirect their audience to their webpage through the MyGate app’s digital properties.Problem Statement
The brand’s primary intention was to redirect the audience to its webpage so that they could ask them some basic questions and get them going with their personalised health plans. While at it, the brand also wanted to use the campaigns for brand awareness and lead generation.Why Approval Cards?
Premium Audience: Brands can engage with MyGate’s 3.5 million 100% authentic, premium users from India’s top gated communities.
Brand Awareness: They can raise brand awareness within milliseconds of an approval click, as the approval card flips into PAC.
Redirect Anywhere: They can redirect our users to their website or keep them in the app for lead generation.
100% Viewability: Its deliberate positioning of these cards on the app ensures 100% visibility.Campaign Performance
Number of homes targeted = 85+K
Impressions = 4L+
CTR = 30%