Swiggy Instamart collaborated with MyGate to strengthen brand awareness of its instant grocery delivery platform in new, untapped markets and boost user engagement in existing ones.Problem Statement
Swiggy chose to collaborate with MyGate to strengthen brand awareness of its instant grocery delivery platform, Instamart, in new, untapped markets and boost user engagement in existing ones. The brand sought to increase brand awareness, and sales in over 15 lakh MyGate homes in gated communities, more than 19,000 MyGate housing societies in 7 major metropolitan cities in India, phygitally.Why In-Society Banners?
Standees: Attract attention and communicate a message in a physical, visual, cost-effective and space-efficient way.
Lift Posters: Capture our users’ attention while they wait to reach their destination in the lift.
Gate Signages: Draw attention to brand promotions, display important information, and build brand awareness.
Promotional Flange: Increase visibility, generate customer interest, and create a lasting impression for your business.Campaign Performance
Targeted societies = 20K+