A healthcare chain that specialises in women’s and children’s care sought Mygate’s support to establish its brand presence to a wider audience. For this, the brand wanted to redirect the audience to its website. MyGate’s notice board and interstitial helped the brand reach its target successfully.Problem Statement
The brand had been trying to redirect its audience to its website but the traction had been unsatisfactory. The brand wanted to speak to its audience directly. They needed to get directly to the screens of the audience, and lead them to their website. Since the brand was aware of MyGate’s effectiveness in doing the same through the MyGate app, they wanted to make use of the notice board and interstitial features of the same.Why Interstitial?
Visually captivating posts: Can capture our users’ attention through carousel posts that are high on images.
Single edible USP: Can explain the USP of your message in easily edible, minimum words through several posts in a carousel.
Premium audience: Can reach out to our NCCS A/A+ audience spread across 3.5 million households.
Effective reminders: Can remind the audience to engage with you through a reminder in the app-screen or the notice listings.Campaign Performance
Duration: 3 months
Number of targeted homes: 69+K homes
Leads generated: 2+K leads