One of the most popular multinational motorcycle manufacturers in India reached out to MyGate for better product visibility, and to generate more leads through a Phygital campaign.
Problem StatementThe primary objective of the brand was to increase brand awareness, improve product visibility, generate more leads, and improve their store booking in Bangalore. For this, the brand wanted to run a phygital campaign which included a notice push (MyGate Pulse), and society test drives.
Why Kiosks through MyGate?End-to-end solutions: Hand-over societal curation, securing permissions, handling payments, setting up kiosks, etc to us.
Brand awareness: Give our residents hands-on experience with your products and enhance brand recall and awareness.
Primary research: Assess the performance of your new product to know what is working.
Easy permissions: Get easy approvals from the management committee members through us.
Phygital angle: Send digital notifications well ahead of time to inform our residents about upcoming events.
Campaign PerformanceNumber of targeted societies = 10
Number of targeted homes = 1 L
Impressions = 10L+
Number of clicks = 20k+