One of the most relied Indian digital health and wellness companies sought MyGate for brand awareness, to generate leads and redirect their audience to their webpage through the MyGate app’s digital properties.Problem Statement
The brand’s primary intention was to redirect the audience to its webpage so that they could ask them some basic questions and get them going with their personalised health plans. While at it, the brand also wanted to use the campaigns for brand awareness and lead generation.Why PAS?
Deeply engaged users: Can reach users when they are the most engaged with the app.
Best performing click rates: Can make use of MyGate’s exceptional 1-1.2% CTR, as compared to other brands’ 0.5-0.6% CTR.
Varied media: Can use various visually stimulating media such as scratch cards and gifs to engage the audience.
Redirect Anywhere: Can redirect our users to your website or keep them in the app for lead generation.Campaign Performance
Number of homes targeted = 85+K
Impressions = 4L+
CTR = 30%