MyGate helped a popular French personal care brand to carry out the sample distribution for their hair care range. The brand outsourced the end-to-end process of obtaining opt-ins, logistics, and D2D distribution to MyGate.
Problem StatementThe brand sought to reach out to a large audience to introduce its hair care range, build a stronger brand presence and deliver samples to those who opted for it. MyGate not only helped them reach their desired audience directly and without hassle but also delivered their samples to users who opted for it on the MyGate app.
Why conduct Sampling with MyGate?End-to-end solutions: Hand-over societal curation, securing permissions, handling payments, setting up kiosks, etc to us.
Brand awareness: Inform our residents about you, if you’re new. Improve brand recall, if you’re already a bigger brand.
Primary research: Assess the performance of your new product to know what is working.
Easy permissions: Get easy approvals from the management committee members through us.
Phygital angle: Send digital notifications well ahead of time to inform our residents about upcoming events.
Feedback: Send feedback forms to your audience through Pulse and know how you could work even better.
Campaign PerformanceDuration = 1 month
Number of cities targeted = 5Number of users targeted = 10L
Number of samples distributed = 1L+