One of India’s top real estate brands sought to run a digital campaign on the MyGate app to reach all the MyGate homes in Hyderabad with exclusive offers. The primary objective was brand awareness and the generation of leads to improve their sales. They made use of the Spotlight property on the MyGate app.
Problem StatementThe brand needed to reach out to its audience in Hyderabad through the MyGate app to improve brand awareness, inform them about the exclusive offers they would get if they opted-in, redirect the audience to their website and generate more leads and in turn, improve their sales.
Why Spotlight?Premium position: Can showcase themselves on the very homescreen of the app, giving it an unmatched 100% visibility.
Expansion: Can give users a better view of you with an expanded version of the spotlight on the app’s homescreen.
Stays for 8 seconds: Can get visibility for 8 seconds on the app, and give our users enough time to register it.
Premium audience: Can engage with MyGate’s 3.5 million 100% authentic, premium users from India’s top gated communities.
Campaign PerformanceCity: Hyderabad
Impressions:11.5+L
Number of clicks: 10K