MakeMyTrip villas captivate Mygate residents
Objective
MakeMyTrip recently began to list luxury villas on its app and website, which have become the new way to holiday for a certain segment of its users.
The brand wanted to introduce these premium properties to a niche audience on Mygate along with an offer to boost their bookings before the holiday season.
Process
To meet the objective, Mygate’s proposal to the brand was to send out pre-hype push notifications to its premium audience in premium households. The brand wanted to target premium audiences in Mumbai, Delhi, and Bangalore.
We helped the brand select target geographies for enhanced market penetration and helped them create a compelling campaign, introducing the villas and offers to users through Digital Notifications. These notifications provided comprehensive details about the villas and how users could use the offer. The CTA button redirected to their official website where users could go through the properties & avail offers.
Subsequently, interstitial campaigns were also run to create impact with full-screen clickable image ads. It helped to generate enough leads and persuade them to avail their offer for the specially curated ultra-luxury villas they had in store for them
Results
The brand reached out to almost 2 million users on the Mygate app in <regions>. MakeMyTrip was able to generate over 10 Lac+ impressions and 2700 interested users were redirected to their website.
About the brand
MakeMyTrip, a premier travel company synonymous with unforgettable journeys and seamless experiences, finds its perfect advertising partner in the MyGate app. As a lifestyle brand, MakeMyTrip caters to individuals who value exploration, adventure, and relaxation – qualities shared by the residents who frequent the MyGate app.
Through strategic advertising on Mygate, MakeMyTrip can effectively engage with its target audience, inspire travel plans, and create lasting memories, further solidifying its position as the go-to choice for travelers seeking extraordinary experiences.