IKEA offers well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. It has more than 7500 products, solutions at our store along with home furnishing ideas and services for you to explore.Objective
The brand wanted to create awareness & increase their sales around the festive season. To achieve this, the brand used different ad properties on the MyGate App as a part of their overall campaign. The brand wanted to create awareness & recall during the festive season.Why MyGate?
MyGate being a widely trusted app with a user base across 27 major cities in India, caters to residents in gated communities. This makes it ideal for a furniture brand like IKEA who is looking to communicate with families during the festive season to advertise on MyGate app.
The meticulously crafted communication channels within the app make it an effective medium to reach IKEA’s target audience. MyGate’s unique ability for pan India targeting became the linchpin of the brand’s strategy, allowing them to exclusively connect with MyGate communities all over India.The Process
To create awareness and increase sales on a pan India scale, IKEA decided to launch a digital campaign in MyGate communities all over the country. After careful consideration and consultations with MyGate’s professional team, the brand opted to leverage the digital banners feature on the app to disseminate their message.
This helped the brand reach users and leverage the excitement around the world cup. The brand used digital banners to promote sales by redirecting users to purchase the product online.Results
Having run a digital campaign on the MyGate app for the festive season, IKEA achieved remarkable success with 16 Lac+ impressions and 1.3% click-through rate (CTR).