JioMart is a versatile online shopping platform with an extensive selection of products across multiple categories. The company initially focused on online groceries sales before expanding into other product categories such as fashion, home essentials, electronics, and lifestyle products.Objective
The brand wanted to create awareness & promote users to spend at the JioUtsav sale during the festive season. To achieve this, the brand used digital banners on the app to make people aware about JioUtsav to reach users and showcase their wide range of products with their creatives and redirected users to their online store.Why MyGate?
MyGate being a widely trusted app with a user base across 27 major cities in India, caters to residents in gated communities. This makes it ideal for an e-commerce brand like JioMart who are looking to communicate with families during the festive season to advertise on MyGate app.
The meticulously crafted communication channels within the app make it an effective medium to reach JioMart’s target audience. MyGate’s unique ability for pan India targeting became the linchpin of the brand’s strategy, allowing them to exclusively connect with MyGate communities all over India.The Process
To create awareness and promote JioUtsav in a pan India scale, JioMart decided to launch a digital campaign in MyGate communities all over the country. After careful consideration and consultations with MyGate’s professional team, the brand opted to leverage the digital banners feature on the app to disseminate their message which redirected users to their online store.
This helped the brand reach effectively to their target audience and put an impact through the banner ads on the home screen of the app.Results
Having run a digital campaign on the MyGate app, JioMart achieved remarkable success with an impressive 1.6% click-through rate (CTR).