Sprite is a refreshing, lime-flavoured soft drink from the Coca-Cola Company. The clear lime drink for your perfect summers. Gives you delicious lime flavour to quench your thirst and enjoy hot weather.Objective
The brand wanted to create awareness & increase their sales around the cricket world cup season. To achieve this, the brand used digital banners on the MyGate App as a part of their overall campaign named ‘Thand Rakh’.Why MyGate?
MyGate being a widely trusted app with a user base across 27 major cities in India, caters to residents in gated communities. This makes it ideal for an FMCG brand like Sprite who is looking to communicate with families during the world cup season to advertise on MyGate app.
The meticulously crafted communication channels within the app make it an effective medium to reach Sprite’s target audience. MyGate’s unique ability for pan India targeting became the linchpin of the brand’s strategy, allowing them to exclusively connect with MyGate communities all over India.The Process
To create awareness and increase sales on a pan India scale, Sprite decided to launch a digital campaign in MyGate communities all over the country. After careful consideration and consultations with MyGate’s professional team, the brand opted to leverage the digital banners feature on the app to disseminate their message.
This helped the brand reach users and leverage the excitement around the world cup. The brand used digital banners to promote sales by redirecting users to purchase the product online.Results
Having run a digital campaign on the MyGate app for the world cup season, Sprite achieved remarkable success with 15 Lac+ impressions and 9% click-through rate (CTR).