Swiggy Instamart pioneered the quick commerce grocery space in 2020. Swiggy Instamart was an extension of Swiggy’s mission to enable unparalleled convenience. The brand was born in the middle of the pandemic, in August 2020 and has led the way in creating this category in the country. Today, Instamart is present in 28 cities and counting.Objective
The brand wanted to create awareness & increase their sales around the cricket world cup season. To achieve this, the brand used approval cards to reach users and leverage the excitement around the world cup and associated it with the products available on the Swiggy Instamart app.Why MyGate?
MyGate being a widely trusted app with a user base across 27 major cities in India, caters to residents in gated communities. This makes it ideal for an e-commerce brand like Swiggy Instamart who are looking to communicate with families during the world cup season to advertise on MyGate app.
The meticulously crafted communication channels within the app make it an effective medium to reach Instamart’s target audience. MyGate’s unique ability for pan India targeting became the linchpin of the brand’s strategy, allowing them to exclusively connect with MyGate communities all over India.The Process
To create awareness and increase sales on a pan India scale, Swiggy instamart decided to launch a digital campaign in MyGate communities all over the country. After careful consideration and consultations with MyGate’s professional team, the brand opted to leverage the post approval card feature on the app to disseminate their message.
This helped the brand reach users and leverage the excitement around the world cup. The PAC feature helped in associating the world cup with the products available on the Instamart app.Results
Having run a digital campaign on the MyGate app, Swiggy Instamart achieved remarkable success with 16Cr+ impressions and 1.30% click-through rate (CTR).