Wakefit is a furnishing and sleep solution brand focused on innovation and has created premium quality products in the last six years. Wakefit was launched with the idea of bringing home living solutions to people at affordable prices.Objective
The brand wanted to create awareness regarding their ‘Pillow Exchange Offer’ and increase footfall in their stores by targeting societies located close to the brand stores. To achieve this, the brand used Push notifications to take users to a personalised chat and shared a unique code with which they could avail the offers at the store.Why MyGate?
Mygate being a widely trusted app with a user base across 27 major cities in India, caters to residents in gated communities. This makes it ideal for a lifestyle brand like Wakefit who are looking to communicate with urban families to advertise on MyGate app.
The meticulously crafted communication channels within the app make it an effective medium to reach Wakefit’s target audience. MyGate’s unique ability for precise targeting became the linchpin of the brand’s strategy, allowing them to exclusively connect with communities within the proximity of the brand’s stores.The Process
To reach societies located close to the brand stores and increase footfall, Wakefit decided to launch a hyperlocal campaign in Bangalore. After careful consideration and consultations with MyGate’s professional team, the brand opted to leverage the notice push feature to disseminate their message.
This helped the brand engage in a personalised chat with the users and send unique codes to avail the special ‘Pillow Exchange Offer’ exclusive for MyGate residents. The innovative offer lets residents get brand new Wakefit pillows at a discounted price in exchange for their old ones, which garnered massive conversions.Results
Having run a hyperlocal campaign on the MyGate app for 8 months, Wakefit achieved remarkable success with over 20,000 conversations in personalized chats and an impressive 2.5% click-through rate (CTR).