Taking AJIO to the very screens of their users
Objective
One of India’s top online fashion and lifestyle brands sought Mygate’s assistance to increase its brand awareness and generate high-value impressions.
The brand wanted to take advantage of the festive season around Diwali and boost its brand awareness to increase its sales. It wanted to reach out to its audience directly and individually and become unmissable during the time of ardent competition.
Process
Multiple ad formats were consumed by the brand on the Mygate app to slip into the minds of the users, without disturbing their day’s pattern. Since Mygate’s audience seamlessly uses the app for their daily convenience, the target was achieved without disturbing the pattern of the consumers’ everyday routine.
Result
The campaign was run in 50 Lac+ homes PAN India and gathered 75 lac+ impressions.
Almost 70K+ users also clicked on the campaign and were redirected to the brand’s website for online purchase.
This campaign is another example of how brands could take advantage of the numerous features of the Mygate app, to gain better visibility, raise brand awareness and increase their sales.
Duration – 10 days
Homes – 50 Lac+ homes PAN India
Impressions – 75 lac+
Cumulative Clicks – 70K+
About the brand
AJIO, a fashion and lifestyle brand, is Reliance Retail’s digital commerce initiative and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best you’ll find anywhere.