One of the world’s leading brands of processed cheese, now in India, wanted to launch some OOH properties inside MyGate’s gated communities.
The brand was looking to increase brand awareness for product discovery, promote interest in its products and improve its sales. They were looking to reach out to as many as 350 communities for gate signages in a matter of a month, in two cities.Why MyGate?
The MyGate app is used by around 25000 gated communities and 3.5+ million households across India. Along with the residents, the management committee of these societies have faith in the MyGate app. This is why it becomes easier for brands to get the necessary permissions for any OOH activities inside society. The notice boards, spotlights, interstitials and other on-app features help brands create the necessary pre-hype for those events, garnering enough and more response for the intended event.The Process
The brand sought to launch OOH properties inside society. To achieve this, societies were identified based on what areas were serviceable by the Laughing Cow, the size of the societies and so on. A necessary pre-hype was created on the MyGate app to raise awareness about the sampling, and to generate enough opt-ins for the same. Team MyGate then helped the brand with society permissions, installation of signages, and sample delivery. Later, the reports of the campaign and the society-level performance metrics were shared with the brand.Campaign Performance
In this month-long campaign, 350 gate signages were put up on community gates. Around 90K+ homes and around 2.5L+ individuals were targeted across 2 cities.
This campaign exemplifies the potential MyGate has to not only provide brands with multiple channels to reach out to their audience but also with the support and expertise to help them reach and surpass their targets for their on-app or OOH campaigns.
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