E-Commerce Case Study

Helping Laughing Cow Cheese Get Out-Of-Home


One of the world’s leading brands of processed cheese, now in India, wanted to launch some OOH properties inside Mygate’s gated communities.

The brand was looking to increase brand awareness for product discovery, promote interest in its products and improve its sales. They were looking to reach out to as many as 350 communities for gate signages in a matter of a month, in two cities.


The brand sought to launch OOH properties inside society. To achieve this, societies were identified based on what areas were serviceable by The Laughing Cow, the size of the societies and so on. A necessary pre-hype was created on the Mygate app to raise awareness about the sampling, and to generate enough opt-ins for the same. Team Mygate then helped the brand with society permissions, installation of signages, and sample delivery. Later, the reports of the campaign and the society-level performance metrics were shared with the brand.


In this month-long campaign, 350 gate signages were put up on community gates. Around 90K+ homes and around 2.5L+ individuals were targeted across 2 cities.

This campaign exemplifies the potential Mygate has to not only provide brands with multiple channels to reach out to their audience but also with the support and expertise to help them reach and surpass their targets for their on-app or OOH campaigns.

About the brand

The Laughing Cow® cheese brand was born in Lons, France in 1921.

The Laughing Cow is a creamy spreadable cheese that’s unexpected and unique. One that helps you take a moment out of your busy day to simply enjoy great snacking.