Spencers’ announces new store through sample distributions
Objective
A combination of Mygate’s Pulse and Door-to-door sampling helped a big Indian chain of retail stores to increase awareness about their newly opened store in Gurgaon. The brand selected gated communities located near the store and announced the store’s opening starting a few days prior till a few days after the store opened.
A retail brand that recently opened a new branch in Gurgaon reached its audience and enabled them to locate the store at the click of a button. They also used Mygate’s services for D2D sampling inside the gated societies to create awareness.
Process
It was an end-to-end campaign wherein the primary intention was brand awareness. It was also to help the audience locate the new store that the brand had inaugurated in the area. For this purpose, 60+ societies were selected from around the area of the store’s location. As a part of the pre-buzz, these societies were sent notifications and communication from the brand for a week. Post the pre-buzz, the brand sent out samples of rice, milkshakes and cookies to residents of 20+ societies where they received greater traction.
Result
The door-to-door campaign was run for a week in about 20 societies. Overall about 15000 homes were targeted, and 3000+ customers received samples and engaged with the brand.
The campaign stands as an example of the efficiency and effectiveness of team Mygate and their app. It boasts of intelligent solutions that the team works around, the seamless execution of the D2D campaigns, that helps brands reach their targets without any hassle at all.
Campaign Insights:
Societies – 60+
Homes targeted – 15K+
Samples delivered- 3K+
About the brand
Spencer’s Retail Limited, part of RP Sanjiv Goenka Group, is a multi-format retailer providing a wide range of quality products across categories such as food, personal care, fashion, home essentials, electrical and electronics to its key consumers.
Specialty sections such as Spencer’s Gourmet, Patisserie, Wine and Liquor, and the Epicuisine section are some of the key differentiators in our hypermarket stores. The first ever hypermarket in India was launched by Spencer’s in Hyderabad in 2000. Today, Spencer’s runs 158 stores, including 48 Hyper stores in over 35 cities in India.