India’s largest FMCG brand took its products to the doorsteps of our residents with the help of our silent OTP-based sampling campaign. This gave them access to the doors of their target audience, after a pre-hype on the MyGate app. Also, OTP verifications ensured that the users did receive the products during the on-site execution.
The brand was facing the challenge of getting permission and access to the houses and flats inside societies. Apart from this, they also needed execution proof – a verification that the samples had indeed been delivered to the intended audience.Why MyGate?
Team MyGate takes control of a problem as soon as a brand assigns it to them. It makes sure the procedure is efficient and seamless from beginning to end, including online and offline support. Team MyGate’s efficiency and effectiveness are unmatched, from obtaining permission from the managing committee of its gated communities to generating opt-ins, handling the inventory, and ensuring that the brand reaches the very doorstep of its desired audience, to creating pre-hype around the sampling event.The Process
MyGate was already in touch with the brand. The Pilot campaign had been a massive success already. Since they were aware of the strengths that MyGate has, they wanted help to reach their desired audience for door-to-door delivery of multiple samples from the brand.
Following this, an OTP verification process was established. The brand was taken to the door of the residents. They got into direct contact with the users, asked for their contact numbers and generated an OTP. The user then received an OTP on their phone. Once this was verified, the samples were securely handed over to them.Campaign Performance
Over the last 3 months, MyGate has helped the brand reach 100+ communities, and over 2L households. More than 1L+ samples were delivered. Around 2500 users were generated.
This makes a brilliant case for your brand to reach out to the desired audience through MyGate, with the use of the various means available, to reach your campaign goal.
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