Helping brand with a phygital campaign

India’s largest ed-tech platform reached out to MyGate for brand awareness and to increase user interactions and engagements on their app through a phygital campaign – MyGate Pulse and Spotlight on the MyGate app, and on-ground promotions.

The brand wanted to raise awareness and increase user interactions. To achieve this, they wanted to run a phygital campaign including MyGate Pulse, door-to-door activations, on-ground promotions, onsite demos, and free counselling sessions for all students in the society.

MyGate is a widely trusted app with a vast user base across 27 major cities in India. It caters to residents of all ages residing in gated communities, making it an ideal platform for ed-tech platforms looking to communicate with parents with children eligible for their courses. The app offers meticulously crafted communication channels within and outside the app, making it an effective medium for reaching its target audience. Additionally, the MyGate team provides support to brands in directly connecting with relevant segments of their audience.

In an effort to reach a wider audience and promote their admissions for the upcoming academic year, a certain brand decided to launch a phygital campaign in Bangalore and Mumbai. After careful consideration and consultations with the team at MyGate, a popular app used for managing gated communities, the brand opted to leverage the MyGate pulse feature to disseminate their message. Through this, the brand was able to send targeted messages to parents of children in their target cities asking them to opt-in for demos.

Those who clicked on the CTA button were considered leads for the brand’s digital campaign, which allowed them to gather valuable information about potential customers and tailor their marketing strategies accordingly.

Around 800 societies and 1L homes were targeted. About 35+k homes were engaged. The brand received about 250 demo requests.