One of the top coaching institutions in India got in touch with MyGate to reach out to their audience through a digital campaign, to generate more leads to be a part of their new batch of students for 2023 through MyGate Pulse.
The brand wanted to reach out to its audience for brand awareness and to announce to its audience that they were open to admitting new students for their new batch. They wanted to do this through a digital campaign in two cities – Lucknow and Indore.Why MyGate?
With a large user base spanning 27 major cities in India, MyGate is a highly trusted app that caters to residents residing in gated communities of all age groups and stages of life. This makes it an ideal platform for educational brands seeking to convey their message to parents with children. The MyGate app provides carefully curated communication channels both within and outside the app, making it an effective medium for reaching out to its target audience. Apart from this, the MyGate team assists brands in connecting directly with relevant segments of their audience.The Process
The brand aimed to conduct a digital campaign exclusively in Lucknow and Indore, to reach out to more parents of children eligible for NEET and JEE, and inform them about their new academic year admissions. After consulting with the MyGate team, the brand decided to utilise the MyGate pulse property on the MyGate app. This allowed them to send the message to the target audience. Those who clicked on the CTA button were registered as leads for the brand. This campaign was run for a week in both cities. Each city was sent 3 pushes each, and 2 complimentary pushes.Campaign Performance
The campaign was run for a week each, in both cities. 80+k homes were targeted. About 2.5+L impressions were recorded. The CTR was 6.5%.