One of the most relied Indian digital health and wellness companies sought MyGate for brand awareness, to generate leads and redirect their audience to their webpage through the MyGate app’s digital properties.
The brand’s primary intention was to redirect the audience to its webpage so that they could ask them some basic questions and get them going with their personalised health plans. While at it, the brand also wanted to use the campaigns for brand awareness and lead generation.Why MyGate?
The MyGate app is extensively used by 3.5 million households residing in 25000 gated communities located in 27 major Indian cities, providing a 100% viewability rate and a CTR of 1-1.2%, along with an average user attention of 3 seconds. This enables marketers to target a wider audience and make their offer more noticeable. In addition to the significant user base, the MyGate app also provides various channels for marketers to interact with their customers and promote their brand or product.The Process
After discussions with MyGate, the brand agreed to run a digital campaign, with MyGate Pulse, Spotlight, and PAS. Initially, the brand wanted to merely redirect the audience to its webpage. However, the brand made use of MyGate’s internal lead generation and got great results. The audience was redirected to a set of questions, in both these cases that would help the brand understand the lifestyle and health choices of the individual and assign them with a personalised coach to start with a health plan.Campaign Performance
The number of homes targeted is 85K+. The total number of impressions is about 5L. The CTR recorded was around 30.25%
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