Giving healthcare brands the boost they need to break through inhibitions

One of India’s most respected brands took healthcare within the reach of MyGate users at the time of Covid and made vaccine and booster shots available within communities. All users within the communities received a push notification where the users could opt-in to receive the vaccine doses and all of this was handled seamlessly by MyGate and brand’s on-ground staff.

When the world started opening up again after Covid 19, vaccine and booster shots were the need of the hour. This healthcare brand rose to the occasion and planned to reach as many communities as possible. The brand wanted to set up kiosks in these gated communities to provide people with these booster shots in their comfort spaces and allow them to forego their inhibition of visiting hospitals.

Over 3.5 million households and about 25000 gated communities in India use the MyGate app. The management committee of these societies trusts the MyGate app just like the residents do. Because of this, obtaining the required approvals for any on-ground operations inside of society is made simpler for brands. Brands can create the necessary pre-hype for those events with the use of notice boards, spotlights, interstitials, and other in-app features, generating sufficient and increased reaction for the desired event.

MyGate was already in touch with the brand and was aware of their need to visit more societies. Since they were aware of MyGate’s strengths, they sought their help to reach more people in more societies. As a part of the pre-hype, the users received a notification in advance. On the day of the event, kiosks were set up at the venue. People walked into these kiosks to get booster shots within their comfort space, without any need to go to hospitals. They were also educated about the other services they could avail of.

MyGate helped the brand reach about 5 societies. There was a 25% kiosk turnout with a 10% lead conversion.

This serves as an excellent example of a brand reaching a wider audience inside its comfort spaces to reach its campaign goals, with MyGate.