Helping Rainbow Hospitals boost brand awareness

Rainbow hospitals recently sought MyGate’s assistance to spread brand awareness and redirect their target audience to their website through interstitials on the MyGate app.

The brand has opened a new unit in a locality in Hyderabad and wanted to inform its audience about it. They also wanted to raise brand awareness in general and redirect their audience to the website.

Over 3.5 million households and 25,000 gated communities in India use the MyGate app, which simplifies the approval process for brands conducting operations within these societies. The app’s notice boards, spotlights, and other in-app features generate increased visibility and lead generation for events. Interstitials have great visibility and have proven to give great results in redirecting the audience to the brand’s page.

After discussions with team MyGate, the brand decided to run an interstitial campaign. It was decided that there would be 4 notice pushes sent in a matter of a month. One push notification was sent per week. These pushes – interstitial campaigns have a backlink to the page the brand intends to redirect its audience to. Whenever an audience clicked on the interstitial, they were redirected to the brand’s desired page.

This month-long campaign was run in 2.7L+ homes. Around 17K+ impressions were recorded. The redirection rate was 0.9%.