Motherhood – a leading mother and child healthcare organisation, sought Mygate’s support to establish its brand presence to a wider audience. For this, the brand wanted to redirect the audience to its website. MyGate’s notice board and interstitial helped the brand reach its target successfully.
The brand had been trying to redirect its audience to its website but the traction had been unsatisfactory. The brand wanted to speak to its audience directly. They needed to get directly to the screens of the audience, and lead them to their website. Since the brand was aware of MyGate’s effectiveness in doing the same through the MyGate app, they wanted to make use of the notice board and interstitial features of the same.Why MyGate?
In India, more than 3.5 million households and about 25000 gated communities use the MyGate app for their daily convenience. This allows brands to achieve greater visibility when they choose to make use of the several features on the MyGate app. Also, the on-app elements like notice boards, spotlights, interstitials, and others, are structured to be effective not only for visibility and increased brand awareness but also for generating a grand number of leads.The Process
Motherhood’s primary need was to establish their brand’s presence before a much wider audience than what it had, in Bangalore, Mumbai, and Coimbatore. MyGate ran a digital campaign for the brand, which included push notifications and interstitial advertisements on the app. The campaign had 5 phases. The first phase included sending out push notifications to MyGate homes in Bangalore and Mumbai, to redirect the audience to their website. The second phase included interstitial ads about the brand’s gynaecologists and the healthcare services for women provided by the brand. The third phase included push notifications in Coimbatore. The fourth phase included push notifications in Whitefield to MyGate homes within a 10-12 km radius of the brand. The final phase included push notifications redirecting the audience to register for a magic show as a part of the brand’s CSR.Campaign Performance
Over the last 3 months, the campaign targeted about 70K homes and received around 10L+ impressions, 20K+ reads and 3.05% redirects.
This is an amazing example of the amount of visibility, brand awareness and redirects a brand could gain from the MyGate app.
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