A multinational travel agency put MyGate App’s Pulse properties to excellent use with targeting options, a good proposition and our one-click demand generation capabilities.
With the pandemic now well behind us, it’s travel time again! In fact, with the pent up demand, the urge is stronger than it has ever been. For example, in October 2022, Bengaluru recorded an 85% jump in international passenger traffic over October 2019.
So it’s no surprise that we have many travel and tour companies, forex card players and travel insurance companies working with MyGate to reach the right audience. Particularly just prior to the festive season.
Here we look at the example of how a multinational travel agency found success via a campaign on the MyGate app.Building the campaign
The travel agency found our app to be a good fit for two reasons:
– the ability to find a premium audience in pincodes where they are well-known
– the ability to generate demand in a single click
The initial discussions led to zeroing on a few key locations in multiple metropolitan cities. Our hyperlocal targeting helped the brand to identify societies based on their area codes and society type. Past campaign performance insights helped us in curating a pool of 14,000 homes that suited the target audience for the brand. A discount coupon worth ₹2,000 was also given by the brand upon sign up. A weekend execution of the campaign was decided to ensure that the brand remained on top of the mind if a prospect was planning for a vacation or trips.Campaign Performance
Over the course of two weekends, the target page was visited by 18% of the audience reached and the brand received 225 interests, which works out to over 1.5% of the audience it targetted. This is an excellent response, given benchmark form fill rates across digital channels. Within two weeks, we were informed that the brand was able to generate an RoI of a whopping 7.5X on its investment!
Are you in the travel business? Plan your trip with MyGate Club today!