One of India’s best online travel companies took advantage of MyGate’s Interstitial ads and Pulse notifications to generate interest towards ultra luxury Villas listed on their app before the holiday season.
The brand recently began to list luxury villas on its app and website, which have become the new way to holiday for a certain segment of its users. The brand wanted to introduce these premium properties to a niche audience on MyGate along with an offer to boost their bookings before the holiday season.Why MyGate?
MyGate allows brands to target specific audiences on the platform based on their behavior on the app, location, and worth of the societies they reside in. This allows the brand to reach the very audience they design a campaign for with very little to no spillage.The Process
MyGate’s proposal to the brand was to send out push notifications to its premium audience in premium households, it could generate enough leads and persuade them to avail their offer for the specially curated ultra-luxury villas they had in store for them. Premium audiences in Mumbai, Delhi, and Bangalore were selected. A pre-hype was generated, through the push notifications and interstitials.Campaign Performance
The campaign has targeted around 1.5 Lac+ households. 10 Lac+ impressions were received. Around 2700 interested users were redirected to their website.
The campaign was another example of how the accuracy with which audiences can be curated with MyGate, the visibility the app could provide, and the amount of leads a brand could receive through the MyGate app.