Helping boost sales with offer-based campaign

An Indian e-commerce company headquartered in Mumbai, India, wanted to establish itself as a one-stop shop for various product categories. They ran an offer-led digital campaign on MyGate Pulse and Spotlight, and increased trials and purchases.

The brand wanted to establish itself as a one-stop shop for numerous product categories. For this purpose, the brand wanted to run an offer-based digital campaign on the MyGate app, to reach out to their audience in MyGate societies directly.

MyGate has an audience across 27 major cities in India and includes about 25,000 gated communities and 3.5+ million households. This wide audience is not only NCCS A/A+ individuals with good purchasing power and decision-making abilities, but also people of different age groups, genders, and from different phases of life. Not only does this audience engage in e-commerce, very active on the MyGate app, but also very responsive to brands that reach out to them through their favourite, trusted daily utility and engagement app.

The brand discussed its need and target, with team MyGate. The brand wanted to reach out to and engage the premium audience in top metropolitan cities of India, including Pune. Therefore, those cities and such societies were targeted. It was decided that MyGate Pulse and Spotlight would be used to reach the target audience. Since the target was to direct the audience to their website for their various purposes, the CTA button did exactly that.

Around 1+L homes were targeted. The click-through rate was above 20%. The number of orders placed was 150+.