Helping jewellery brands hit gold!

A significantly popular Indian jewellery brand recently boosted brand awareness among their audience with the help of MyGate’s 360º degree communication – signages and kiosks.

The brand was looking to adopt the Phygital model. It wanted to go beyond the walls of its showroom to reach out to its audience across the country to raise awareness about its brand. By doing so, the brand wanted to increase footfall in its physical stores in various cities across the country.

In its 7 years of relentless service to its users, the MyGate app has earned the trust of 3.5 million households in 25000 gated communities in 27 major Indian cities. Apart from this one of the reasons numerous brands have achieved and surpassed their targets with MyGate, is its channels of communication. Brands have the comfort of choosing a channel that fits their needs in particular – digital or phygital (360º communication). Along with this, brands could also target specific segments of the audience most appropriate for their campaign. Since this brand was looking to put signages and kiosks, MyGate’s trusted bond with the managing committee of the societies helped them get the required permissions.

To meet the brand’s requirements, Bangalore, Hyderabad, Pune, Lucknow, and Delhi were picked for the campaign. Also, since the brand wanted to increase footfall in its physical stores, the campaign was mostly location-based. It was run in select areas close to the physical stores of the brand in the above-mentioned cities. Since it is a jewellery brand, it wanted to target its female audience. MyGate assisted the brand reach that audience by presenting its message directly on their screens as a part of the pre hype.

After taking the necessary permissions from the managing committee in these societies, MyGate helped the brand put up signages in the society for 30 days. At the end of it, a kiosk was set up in the society, wherein the residents could come and play Tambola, wherein each winner was to get lucrative gift hampers up to ₹1000.

The signage was put up for 30 days, while the kiosk was set up for a day. About 70+ societies and 500+ households were targeted. 50+ signages were put up and around 25+ kiosks were set up during the campaign.

MyGate’s channels of communication, ability, and efficiency in helping brands pick the exact segment of the audience needed for their campaign proved beneficial for yet another brand. We would be glad to help you too.