Club Mahindra was looking to engage users while they also introduced their resorts during a fun activity at MyGate communities. MyGate helped the brand achieve its goal through MyGate Pulse campaigns and in-society activation.
The brand wanted to take advantage of the festive season and reach out to as many communities and individuals as possible. The intention was to generate a high number of engagement and in turn, increase their sales.Why MyGate?
The MyGate app is used widely and actively by 3.5 million households in 25000 gated communities in 27 major Indian cities. The app boasts of the multiple channels of communication it provides brands with, which has not only proved to increase their visibility but also increase engagement from the audience through reach, impressions and clicks.The Process
The campaign targeted the HNI audience on the MyGate app. The aim was to engage users in premium societies with a fun quiz and introduce them to more offers by the brand. After discussions with team MyGate, the brand agreed to use the MyGate Pulse – society app noticeboard, which is one of the various means of communication provided by the MyGate app. It allows brands to share their story, and promote offers. A pulse notification was sent to all the MyGate users across premium societies in 4 cities. With this, the brand was able to target its exact audience match and promote their offer on the app and in person.Campaign Performance
The campaign targeted to reach 55k+ users. The Pulse notification targeted only the HNI audience. The campaign engaged 7000+ users to play the quiz on the spot at various communities.
This campaign proves the effectiveness of MyGate in enabling in person engagements and society activation to enable brands to create great experiences for their users.