MyGate recently assisted one of the finest real estate builders of India by running a digital campaign on the MyGate app through MyGate Pulse, for lead generation in 3 major metropolitan cities.
The brand wanted a brand awareness digital campaign which helps them spread the word about their new project and generate leads for it. The brand wanted to focus on some of the premium metropolitan cities for this campaign.Why MyGate?
Apart from the vast, dedicated, and engaged MyGate audience, the various communication channels on and off the MyGate app are of great relevance to brands. Whether it is for digital or phygital communication, MyGate is well-prepared to assist brands achieve and surpass their targets. When it comes to lead generation, one of the best means of communication is MyGate Pulse. This is a digital space on the MyGate app that allows brands to share their story, offer promotions, or host a competition. Since this brand wanted to generate leads too, they used this channel.The Process
After studying the needs of the brand with regard to their desired cities, locations, target audience and intended result, team MyGate ran a digital campaign for it on the MyGate app. MyGate Pulse was used to spread brand awareness and generate leads for the brand. Since the brand was specific about the premium audience they wanted to target in this campaign, 3 of the tier-I cities of India – Bangalore, Pune, Delhi, were picked for the same. The audience was further segmented according to pincodes.Campaign Performance
The campaign was run for around 14k households across location specific societies in Bangalore, Pune, and Delhi. The total number of impressions received was 75K+. The CTR was 10.5%.