A real estate brand chose MyGate to introduce its farmlands as an investment opportunity for the residents of gated communities across Chennai. MyGate helped the brand to increase its visibility and generate interest for the farms.
The brand wanted to reach out to as many gated communities in Chennai as possible, to promote its brand. They were specifically looking for a premium audience who might be interested in investing in real estate. The brand hoped to reach out to that audience and generate leads.Why MyGate?
MyGate users span across all categories of individuals. They range from the most premium audience to a more general audience. Based on our user’s behaviour and preferences on the app, MyGate can deduce which section of the audience shows a keen interest in exploring new opportunities to invest in real estate. Since the spotlight is one of the most prominent features on the home screen of the MyGate app, it became the appropriate choice for the brand to promote itself.The Process
MyGate proposed to provide visibility to the brand and generate interest for their mango farmlands near Chennai through our digital properties. The 1st phase of the campaign was carried out by using MyGate’s Pulse to capture the user’s interest with our one-click lead generation capability. Upon seeing the success of the campaign, the brand went ahead to promote themselves on Spotlight as well, which helped in creating brand awareness and further taking them to a Pulse where user interest could be captured.Campaign Performance
The brand awareness campaign ran for a month in Chennai. It garnered about 10L+ impressions in this period of which 30K+ users viewed the offer and over 1K+ enquiries were generated.
This campaign is an excellent example of how MyGate can help a brand increase its visibility and boost its lead generation exponentially.