Embassy found MyGate App’s Pulse to be the newest channel to promote its upcoming projects and leverage the One-Click interest capture capabilities to drive its site visits and sales.
The challenge of any real estate brand remains to be the restricted number of channels and ways to consistently reach their prospective buyers with richer formats. Till now, there were only a handful of websites or real estate brokers who could help the brands reach these buyers and provide insights to measure ROI, the other ways remained to be OOH methods with no actual measurable data points.
In came MyGate as an unconventional medium to provide a platform for real estate brands to reach and engage with its potential buyers.
The advantage? MyGate users live in gated communities which make up the largest buyers in the new gated communities. Also, MyGate audience can be segmented based on the age, income groups, car owners/non owners etc. to ensure there is minimum spillage in ad distribution.The Process
MyGate’s pitch was straightforward, a pulse campaign enabled with strong feature-rich description and our One-click interest capture feature. The campaign was split into phases to ensure that we could optimize as soon as we saw any drop and the user interest or lead collection using multiple creatives, changing the value proposition and driving the campaign messaging based on user interest.
What it led to was a massive success of the campaign and later, the brand doing repeat campaigns with us for more projects and bigger requirements.Campaign Performance
Over the course of 2 months, we targeted 220K homes through which we delivered over 2 Million impressions. 2% users showed interest and we captured over 700 responses which makes about a 2.5% conversion rate.
This makes an excellent case as the rate of conversion for a real estate brand is usually not so high which means MyGate is potentially a far more suited platform to run real estate campaigns than many other digital platforms.