“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”
Bryan Eisenberg, Founder & CMO at IdealSpot
Brands are increasingly increasing their online presence through various apps and ad platforms. With the roar of technology more and more businesses are turning to online advertising as a way to reach their target audience.
Mygate as a platform for brands
Mygate provides brands with multiple channels to communicate with their target audience. Since Mygate is an end-to-end community engagement platform, brands get just the assistance they need through curation of the right audience, crafting the best experience to fit their growing needs, running digital campaigns to achieve the goals they set out with.
The Mygate app and its multiple channels of communication
Numerous brands working in collaboration with Mygate to promote their brands on the app deeply benefit from the multiple channels of communication the app provides them with – each designed specifically to reach different audiences at different times, for specific reasons. The different channels of communication also help display the brand’s name to the audience in a way that the idea sinks in their memory enough to remain for long enough for them to make a decision to purchase the product, or service.
The campaign goals for every brand can range from and not be limited to conduct product sampling, in-society displays and activations, and digital outreach.
Mygate’s Brand Uplift Study
In an attempt to measure the impact of the campaigns, Mygate conducted a brand uplift survey. 1000+ users were asked to answer campaign specific questions to assess the effect of these ads. Half of these users were exposed to an Ad on Mygate and others were not. We reached the following conclusions from the result of the study:
- Ad recall – 10% more users remembered watching the ad.
- Brand association – 14% more users could associate the ad to the brand.
- Purchase intent – 10% more users showcased an intention to purchase.
Mygate understands your brand’s needs, and has been working ceaselessly to assist you to reach your targets easily, effectively and efficiently. This quantitative report of the success of its efforts shows how you can make your brand simply unmissable for your audience on the Mygate app.
Learn more about how you can advertise on the Mygate app here.