Prestige collects impressive leads with Mygate campaign
Objective
Prestige Group, one of the best real estate brands of India, headquartered in Mumbai, sought Mygate’s support for brand awareness, to inform their audience about their affordable projects and investment opportunities, and generate more leads through a digital campaign.
The brand reached out to Mygate to run a digital campaign through a digital campaign, for brand awareness, to inform the audience about the affordable projects they could invest in, and to generate enough leads for the same
Process
To meet the objective, Mygate proposed to execute a comprehensive digital campaign targeting 3.5 million households residing in 25,000 gated communities. Leveraging a pulse campaign enabled with a strong feature-rich description and our One-click interest capture feature. The campaign was split into phases to ensure that we could optimize as soon as we saw any drop and the user interest or lead collection using multiple creatives, changing the value proposition and driving the campaign messaging based on user interest.
What it led to was a massive success of the campaign and later, the brand doing repeat campaigns with us for more projects and bigger requirements.
Result
The brand reached out to almost 3.5 million users on the Mygate app targeting PAN India. The campaign reached approximately 45k homes, garnering over 450 leads, and achieving a remarkable 20% engagement rate.
About the brand
Prestige, a distinguished real estate brand synonymous with excellence and innovation in property development, finds an unparalleled advertising platform in the Mygate app. With a target audience of residents actively seeking housing and property solutions, Prestige perfectly aligns with the user base of the Mygate app.
With Mygate, Prestige can effectively engage with its target audience, showcase its exceptional properties, and provide valuable resources to residents, solidifying its position as a trusted and sought-after real estate developer within the community.