Patna is a living testament to the passage of time, with a rich tapestry of history and cultural opulence woven into its very existence. As one of the world’s oldest continuously inhabited cities, Patna boasts an impressive array of neighborhoods, each with unique character and charm. From bustling commercial hubs that pulsate with energy to serene residential areas offering solace. Patna caters to the diverse tastes of its inhabitants. In this elaborate exposition, we shall embark on a captivating journey, delving into ten of the city’s most prominent districts, each distinguished by its distinct identity and significance.
1. Khagaul, Patna
Steeped in antiquity, Khagaul unveils a resplendent historical legacy dating back to the glorious era of the Magadha empire. This quaint district, positioned close to Patna city, stands as a harmonious juxtaposition of the old and the new, where the grandeur of its historical significance harmoniously converges with modern progress. Notably, the presence of enthralling archaeological sites, such as the revered Didarganj Yakshi statue, renders Khagaul an enticing destination for avid history enthusiasts and tourists alike. Ensconced amidst tranquil environs and lush green spaces, Khagaul beckons those in pursuit of a peaceful haven.
Top gated communities in Khagul, Patna
- Venus Paradise
- Ramanand Enclave
- Sunrise Rashmi Heights
- Manju Residency
- Sarvayoni City
2. Patliputra Colony, Patna
In a graceful ode to the ancient kingdom of Patliputra, the district that bears its name emerges as one of Patna’s most upscale localities. Proudly wearing the mantle of a premium residential zone, Patliputra Colony boasts a scintillating array of luxurious villas, apartments, and independent houses, each an architectural marvel in its own right. The district’s meticulous urban planning, broad thoroughfares, and copious green expanses bestow upon it an unmatched residential appeal, drawing the city’s elite to its tranquil embrace. The presence of renowned educational institutions and upscale shopping destinations only serves to embellish Patliputra Colony’s allure.
Top gated communities in Patliputra Colony, Patna
- Safa Enclave
- Eco Heights
- Patna Green Housing Pvt Ltd
- Maa Tara City homes
- Prasad villa
3. Bailey Road, Patna
Enshrining the name of the British Colonel Edmund Bailey, this historic thoroughfare transcends its essence as a mere road, metamorphosing into an entire precinct housing an amalgamation of residential, commercial, and administrative enclaves. Tucked within its embrace lie the official residences of eminent government dignitaries, harmoniously interspersed with bustling shopping complexes, gastronomic havens, and entertainment centers. Bailey Road, an indomitable witness to history, bears testimony to Patna’s ever-evolving character, reverberating with echoes of the past and the promises of the future.
Top gated communities in Bailey Road, Patna
- Mundeshwari’s Bailey Greens
- agat Homes
- Kirti Raman Residency
- Arrah Garden Residences
4. Kankarbagh, Patna
In the heart of Patna lies the sprawling expanse of Kankarbagh, resonating as one of the city’s largest residential areas, characterized by its immaculately planned layout and cultural diversity. A self-sufficient haven, Kankarbagh thrives on a vibrant community spirit, manifesting in the form of esteemed government offices, well-stocked shopping centers, reputable schools, and proficient healthcare institutions. The Kankarbagh Colony Park, a treasured recreational oasis, bestows solace upon its denizens. An exemplary synthesis of strategic location and robust infrastructure propels Kankarbagh towards enduring popularity and sustained growth.
Top Gated Communities in Kankarbagh, Patna
- Madhav Palace
- Devendra Residency
- Saurav home
- Kabilaso Enclave
- Dev Nagar colony
5. Bihta, Patna
Venturing further into the realm of Patna’s enchanting districts, we now set our sights on the burgeoning region of Bihta. Situated on the outskirts of the city, Bihta has undergone a remarkable transformation in recent years. Once a sleepy agricultural area, it has now blossomed into a promising residential and industrial hub. The district’s strategic location along the Patna–Ara Road and its proximity to the upcoming Bihta Airport have attracted significant real estate development and industrial investments. As a result, Bihta now beckons aspiring homeowners and businesses seeking to be part of its rapid growth story.
Top gated communities in Bitha, Patna
- Kishan Homes
- Haharo Greens
- Govind Gopal Heritage
- Future City
- Aranya PNB Residency
6. New Patliputra Colony, Patna
In the ever-expanding chronicle of Patna, a contemporary chapter is etched with the advent of the New Patliputra Colony. This district emerges as a modern ode to its namesake, weaving together urban charm and convenience. New Patliputra Colony stands as a vivacious residential area, characterized by a seamless blend of stylish apartments, villas, and commodious independent houses. Its meticulously planned layout and state-of-the-art amenities affirm its allure to discerning residents who seek the ultimate blend of luxury and tranquility. Embracing a plethora of educational institutions and upscale commercial establishments, New Patliputra Colony elevates the living experience to unparalleled heights.
Top gated community near New Patuliputra Colony, Patna
- Eco Heights
- Surya M.K.Apartment
- Rajan Residency
- Emarat Apartment
- Green Heritage Apartment
7. Boring Road, Patna
Heralding a legacy of affluence and sophistication, Boring Road is one of Patna’s most celebrated avenues. In stark contrast to its rather peculiar name, the district exudes an irresistible charm and elegance. Boring Road derives its historical significance from being part of the old Patna–Gaya Road constructed during British colonial rule. Today, the district remains a thriving commercial center, boasting high-end shopping boutiques, lavish eateries, and upscale residential complexes. Its verdant tree-lined boulevards and stately colonial-era bungalows lend an air of refined opulence, making it a cherished destination for both residents and visitors.
Top gated communities in Boring Road, Patna
- Surya Pushpanjali
- Kapil Shree Apartment
- Surya Mahalaxmi Apartment
- Vindhyachal Apartment
- Kashyap Green City
8. Anandpuri, Patna
Embraced within the very heart of Patna, the bustling district of Anandpuri pulsates with an infectious vibrancy, emblematic of its commercial ardor. This urban enclave, ever teeming with activity, boasts an array of bustling markets, shopping complexes, and gastronomic havens that reverberate with life throughout the day. Anandpuri’s strategic centrality, coupled with its well-knit transport network, has catapulted it into a commercial hotspot, catering to the ever-discerning tastes of the denizens. A true haven for shoppers, the district unfurls a captivating medley of traditional and contemporary merchandise, catering to the eclectic inclinations of its cosmopolitan populace.
Top gated communities in Anandpuri, Patna
- Hope Shivalik Apartment
- Surya Pushpanjali
- Shivam Enclave
- Aranya Vihar
- Vindhyachal Apartment
9. Beur, Patna
Tucked within the embrace of Patna’s vibrant neighborhoods, Beur emerges as a locality that exudes its unique charm and allure. Located in the southwestern part of the city, Beur has witnessed considerable growth and development in recent years. It houses several essential amenities, including educational institutions, hospitals, and recreational spaces, catering to the needs of its residents. With a sense of community spirit and a burgeoning urban landscape, Beur signifies the city’s continual expansion and promise.
Top gated communities in Beur, Patna
- Beur mansion
- C S Enclave
- Tiruvantpuram City
- Sarvayoni City
- Badal Kutir Apartment
10. AIIMS Patna Road, Patna
As its name eloquently conveys, the AIIMS Patna Road serves as the veritable conduit leading to the hallowed precincts of the All-India Institute of Medical Sciences (AIIMS) in Patna. Nestled in the southern vicinage of the city, this district assumes unbridled prominence owing to the distinguished presence of the esteemed medical institution. Encompassing a vibrant ecosystem catering to the multifarious needs of patients, students, and AIIMS personnel alike, the area perpetually bustles with life. Over time, a diverse mosaic of commercial establishments and enterprising ventures have sprung forth, lending a dynamic and ever-evolving character to this district.
Top gated communities in AIIMS Patna Road, Patna
- AIIMS Residential Complex Patna
- Manish Residential Township
- Kirti Raman Residency
- Astha Green City
- Vastu Vihar Phase-6
11. Gola Road, Patna
Nestled in the burgeoning western periphery of Patna, Gola Road stands as a veritable testament to urban development in full swing. Garnering widespread popularity due to its strategic location, meticulously planned infrastructure, and burgeoning commercial endeavors, Gola Road serves as a magnet for those seeking an abode of convenience and progress. Replete with numerous educational institutions, hospitals, and thriving shopping centers, this district emerges as an alluring destination for families and businesses alike. Moreover, the burgeoning real estate market of Gola Road bears witness to the resolute ambitions of an evolving urban center, poised for remarkable growth.
Top gated communities in Gola Road, Patna
- Expression Exotica
- Vikash Paradise
- Mateshwari Singh Villa
- RS Griham
- Sai Ramcharan Palace
12. Nehru Nagar, Patna
In the southern confines of Patna, Nehru Nagar presides as a distinguished residential enclave renowned for its capacious dwellings and robust infrastructural framework. It stands apart as an idyllic haven, shielding its inhabitants from the frenetic pulse of the city’s core, inviting them into the comforting embrace of serenity. Nehru Nagar’s allure stems not only from its tranquil ambiance but also from its propinquity to educational institutions, healthcare facilities, and bustling markets, ensuring an unrivaled blend of convenience and placidity. Indeed, Nehru Nagar remains an exemplary embodiment of Patna’s ever-expanding residential landscape.
Top gated communities in Nehru Nagar, Patna
- Ravi Residency
- Dream City Apartment
- Ambience Park Apartments
- Vindhyachal Apartment
- Lotus Tower
13. Bypass Road, Patna
As its name evokes, Bypass Road assumes the role of an indispensable transit route, deftly circumventing the bustling city center. This district, catering to a plethora of indispensable amenities such as hospitals, schools, and recreational centers, stands as an autonomous urban entity in its own right. The bustling commercial establishments that have set anchor on Bypass Road illustrate its burgeoning economic prowess. Additionally, its impeccable connectivity to other facets of the city renders it a vital conduit for traversing souls, regardless of purpose or destination.
Top gated communities in Bypass Road, Patna
- Gayatri Residential complex
- Gayatri Enclave
- JWD INFRA
14. Digha, Patna
Perched gracefully along the southern banks of the sacred Ganges River, the picturesque district of Digha embraces a pristine panorama characterized by enchanting riverfront views and an ethereal serenity. Distinguished by the revered Digha Ghat, where pilgrims fervently seek solace in the holy waters, this district assumes spiritual significance. In the embrace of time, Digha has witnessed remarkable infrastructural strides, thus heralding the emergence of exquisite residential complexes and recreational havens, all seamlessly integrated with nature’s ethereal grace. The Digha-Sonpur Bridge, an engineering marvel, further augments the district’s accessibility and allure.
Top gated communities in Digha, Patna
- Surya Digha compound
- Hai Tower
- Madhuri Enclave
- Signature Tower
15. Shivala Par, Patna
Nestled amidst the historical core of Patna, Shivala Par stands as a cherished district, steeped in historical and cultural heritage. This locality is home to several revered temples, including the famous Shri Krishna Medical College and Hospital (SKMCH), a significant healthcare institution in the region. Shivala Par is a blend of tradition and modernity, with age-old monuments coexisting with contemporary establishments. The district’s enduring legacy, coupled with its strategic location in the heart of Patna, contributes to its profound significance.
Top gated community near Shivala Par, Patna
- H2O City
We are emotional beings looking to be a part of a story.
Participatory experiences provided by experiential marketing, gives us a window to be a part of the brand’s story. This is why this style of marketing has a great impact on the consumers buying behaviour.
Recent study has shown that 2023 is the year for experiential marketing. Let’s dive in to understand some the reasons for this:
1. Made a huge comeback after pandemic hiatus
Marketing events already made a big reappearance in 2022, especially after a long absence due to the pandemic. Brands and event agencies are creating bigger and better events and on-site activities to engage their consumers and other stakeholders.
2. Is one of the most successful B2B marketing strategies
According to Forbes (2018), the goal of experiential marketing is to provide consumers with sensory, emotional, cognitive, and intellectual values. It fosters synergies that boost loyalty. This is why around 75% of 2B firms have found experiential marketing to be the strategy that worked out best for them.
3. Builds emotional connect
How a buyer feels about a brand is the most powerful motivation for purchasing decisions. Their involvement with a brand’s values and stories, rather than other more practical issues, is what drives a sale. According to a 2020 survey, 83% of consumers are more likely to buy from a company with which they have an emotional connection.
4. Personalises the impersonal
Experiential marketing provides a platform for brands to bridge that gap and provide customers with a method to actively participate in and experience the brand. Immersing a customer in an experience leaves a lasting impression that is difficult to match.
5. Want for 360° degree communication
Creating a coherent brand experience is not only desired but also anticipated as enterprises migrate online and remotely. Customers want an experience that meets them where they are, when it is convenient for them.
6. Fulfils the customer’s need for social experience
Especially after the pandemic, the want for social experiences has gained enthusiastic momentum. The urge for interaction with others is still on the rise, and there is an opportunity for companies to leverage on this consumer behaviour.
Experiential marketing with MyGate
The MyGate app is a community management app used and trusted by 25,000 societies and 4 million households in 27 major cities to simplify their daily life as gated community members. Its users use it for everything, from safe guest admission and exit to daily assistance, delivery management, society payments, amenity bookings, community debates, and more.
Several brands have associated with MyGate not just because of how they’ve noticed other brands gain amazing results with their assistance, but also because of the innumerable communication channels they can opt from to do the same. Also, team MyGate makes it simple and convenient for the brands to reach their users, get approvals from the gated community.
Here’s why brands continue to choose MyGate for collaborations:
- Visibility in front of a wide audience who uses the app every day
- Curated audience to whom they should send their material
- Seamless implementation with the assistance of the MyGate team
- 360-degree audience targeting via not just the app but also push notifications
- Multiple communication channels like notices on the app, push notifications, and on-ground communication channels like kiosks, signages, and sampling.
Building experiences is one of the richest ways to make a brand unforgettable. Doing it in collaboration with brands that are used by consumers day in and day out, is an intelligent way to do it.
Travel brands understand that it is important to target their audience through mediums they already trust and are seamlessly a part of their everyday lives.
A popular luxury resort and hotel management company promoted itself on the MyGate app, through Pulse – one of its features that allows brands to tell their story, promote offers and run contests. Another Indian online travel and tourism brand took advantage of the app’s Interstitial feature, and took their audience on a visual tour of their product or service with a carousel post. Another tourism industry made use of PAC (Post-Approval Card) and Spotlight to maximise their reach. In another instance, one of India’s top travel & tourism brands set up a kiosk in societies and offered audience on-site offers.
Travel Industry has been Digitised
A travel plan today is just a few taps away – no calling multiple places, organising dates, keeping track of all the information and meticulous folding of tickets into carefully remembered pages of a book. Also, recent technological advancements in 360-degree photography, virtual reality, travel and food blogs on social media platforms and their advertisements on apps, have completely changed how we approach travel.
According to a study, around 95% of travellers use apps on their phones to work out their travel plans during the phase when they’re just dreaming about their new travel destination. Out of this, around 78% are business travellers and 67% are general travellers. These travellers are then assisted by these platforms to plan and book tickets to their dream destinations so that they can experience their trip most exquisitely.
MyGate as a platform for tourism brands
As a leading provider of community management services for gated societies in India the MyGate app is widely used by 25,000 societies and 4 million households in 27 major cities to access essential services. Apart from a variety of communication channels and a comprehensive community engagement platform, MyGate’s greatest strength as a B2B platform is its NCCS A/A+ audience with good purchasing capacity that enhances the chances of them deciding to travel more and widely.
In addition to this, team MyGate takes over when you tell them a target you are trying to reach and helps you decide which communication channel to use – digital, or phygital. The team also helps you narrow down the audience you could approach and the societies that would be the best fit for your campaigns.
Communication channels that are custom-made for your needs
Broadly, MyGate provides two types of channels to brands – Digital and Phygital. As a part of Digital campaigns, you could choose to present yourself, your products or services through:
- MyGate Pulse
- Spotlight
- Post-Approval Card (PAC)
- Post-Action Screen (PAS)
- Interstitial
As a part of the 360º degree Phygital campaigns, you could choose to give your audience the best community experience through:
- Setting up Kiosks in the society
- Conducting events in the society
These on-ground campaigns are backed by digital push notifications that inform the audience about them. The digital platform could also be used to collect opt-ins for the same.
With a proven track record of better ad awareness, brand recall and purchase intent MyGate could help you turn their targets into results. We’d be glad to assist you to be unmissable to your audience.
“Our jobs as marketers are to understand
how the customer wants to buy and help them to do so.”
– Bryan Eisenberg
Personalisation is key to reaching the right audience and boosting them to take the action you intend them to. An acknowledgement of the specific needs and problems of an audience increases the chances of the message and information being acknowledged by them in return. This, in turn, increases the chances of them engaging with that message through purchase.
MyGate audience and their high engagement with brands
MyGate is trusted by numerous top brands – Indian and international, to reach out to their target audience with solutions specific to them. Time and again, these brands have trusted team MyGate and their app to increase their visibility, and improve brand awareness and retention among their audience. The users of MyGate are residents of gated communities. This means that most of them have a good purchasing capacity. Also, their constant engagement with MyGate daily makes brands unmissable. Apart from this, MyGate users have proven to have a high engagement rate with these brands.
Brands find their consumer tribe on MyGate
One of the world’s most loved pizza chains sought to improve its brand presence and spread awareness about its new pizza range through a month-long digital campaign. The brand sought a premium audience for its product. Team MyGate helped them target MyGate users in Tier 1 cities- Mumbai, NCR, Bangalore, Chennai and Pune by helping the brand reach gated communities with a Food Truck with a Live kitchen. The campaign was a huge success. The brand received around 70k+ impressions on MyGate Pulse, with a 21.90% CTR. The food trucks were taken to 40+ societies, each of which received 80+ orders on average.
A multinational car marketplace sought MyGate’s help to improve brand awareness and generate leads. This brand wanted to reach out to two segments of the audience – Car owners and Car buyers. They had separate messages and processes for both. They reached out to both segments through the MyGate spotlight feature and through an interactive lead form they were able to filter down the leads and check for authenticity. Through this 21-day-long campaign across 4 major cities, the brand got 32 lac+ impressions, 21k+ clicks, and 600 genuine leads with 0.64% CTR.
A popular Indian jewellery brand boosted brand awareness among their audience with the help of MyGate’s 360º degree communication – signages and kiosks. The brand also sought to increase footfall in its physical stores and wanted to specifically target its female audience. For this, team MyGate helped them target the female MyGate users located in a 5km radius around the brand’s stores in 5 premium cities in India. The signage was put up for 30 days in selected gated communities, while the kiosk was set up for a day. About 70+ societies and 10000+ households were targeted. 50+ signages were put up and around 25+ kiosks were set up during the campaign.
Personalisation humanises the audience
Businesses are built on the idea of problem-solving. Businesses are constantly trying to reach the audience with their solutions. Understanding the need of the audience and reaching out to only the related segment of the audience not only improves sales but also improves the brand’s relationship with its audience simply because it humanises both.
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”
Bryan Eisenberg, Founder & CMO at IdealSpot
Brands are increasingly increasing their online presence through various apps and ad platforms. With the roar of technology more and more businesses are turning to online advertising as a way to reach their target audience.
Mygate as a platform for brands
Mygate provides brands with multiple channels to communicate with their target audience. Since Mygate is an end-to-end community engagement platform, brands get just the assistance they need through curation of the right audience, crafting the best experience to fit their growing needs, running digital campaigns to achieve the goals they set out with.
The Mygate app and its multiple channels of communication
Numerous brands working in collaboration with Mygate to promote their brands on the app deeply benefit from the multiple channels of communication the app provides them with – each designed specifically to reach different audiences at different times, for specific reasons. The different channels of communication also help display the brand’s name to the audience in a way that the idea sinks in their memory enough to remain for long enough for them to make a decision to purchase the product, or service.
The campaign goals for every brand can range from and not be limited to conduct product sampling, in-society displays and activations, and digital outreach.
Mygate’s Brand Uplift Study
In an attempt to measure the impact of the campaigns, Mygate conducted a brand uplift survey. 1000+ users were asked to answer campaign specific questions to assess the effect of these ads. Half of these users were exposed to an Ad on Mygate and others were not. We reached the following conclusions from the result of the study:
- Ad recall – 10% more users remembered watching the ad.
- Brand association – 14% more users could associate the ad to the brand.
- Purchase intent – 10% more users showcased an intention to purchase.
Mygate understands your brand’s needs, and has been working ceaselessly to assist you to reach your targets easily, effectively and efficiently. This quantitative report of the success of its efforts shows how you can make your brand simply unmissable for your audience on the Mygate app.
Learn more about how you can advertise on the Mygate app here.
Attention brands and brand managers! It’s time to leave the old-fashioned advertising methods behind and hop on board the MyGate express! We’ve got some exciting news to share with you all!
We understand that brands today face a challenge of capturing the attention of an ever-growing and diversifying audience. In this digital age, where consumers are bombarded with countless advertisements, it’s important for brands to stand out and create an impact. One of the key ways to achieve this is by having an engaging audience that can provide you with the reach you need to make a lasting impact, as well as give them valuable insights into their customers and their preferences.
This is where MyGate steps in. MyGate users are not just a premium audience, consisting of NCCS A/A+ individuals with good purchasing power and decision-making abilities, but we’ve found out they also actively engage with the MyGate app. With over 4 million households in 25,000 gated communities across 27 major Indian cities, the MyGate app has become a daily convenience for its users.
This is the perfect opportunity for you to tap into this vast, highly engaged and active audience. With MyGate, you’ll have the chance to reach a large, tech-savvy, and active user base that is eager to engage with the brands they love.
Here at MyGate, we’ve been hard at work and have discovered some exciting news about our B2B audience. Our users have been actively and increasingly engaging with brands who promote themselves on our platform. As per the results, our foodies have had a 47.07% increase in engagement with food delivery brands. Our residents with a taste for life have had a 31.61% increase in engagement with e-commerce delivery brands. Our health enthusiasts have increased their engagement with health and fitness brands by 37.19% There has been a mouth-watering 61.89% increase in engagement with grocery brands. There has even been a 13.97% increase in engagement with furniture brands!
In total, MyGate users have had around 7+ billion engagements and purchases through the MyGate app! What does this mean for you? 7+ billion opportunities to reach your favourite audience!
With these impressive stats, it’s clear that MyGate is the gateway to reaching a highly engaged and active audience. Don’t let this opportunity pass you by. Join us and help your brand soar to new heights!