Country Delight taking farm fresh milk straight to homes!
Objective
Known for its focus on quality, authenticity, and customer trust, Country Delight uses a farm-to-home approach, ensuring that products are free from chemicals, preservatives, and adulterants.
The brand was looking to increase brand awareness for product discovery, promote interest in its products, and improve its sales. The primary objective was to highlight product quality & emphasize the brand’s unique value proposition – chemical-free, farm-fresh milk!
Process
The campaign leveraged a multi-channel approach to target Country Delight’s ideal demographic. We helped the brand select target geographies for enhanced market penetration and helped them create a compelling campaign, introducing Country Delight to users through Digital Notifications, other in-app properties & different physical installations (gate signage, lift posters).
Later, the reports of the campaign and the society-level performance metrics were shared with the brand.
Result
The Country Delight campaign successfully met its goals of increasing brand awareness, engagement, and customer acquisition.
The brand reached out to almost 2 million users on the Mygate app. Country Delight was able to generate over 14 lakh+ impressions with 1.04% CTR.