Blinkit goes full stack on Mygate to build loyalty
Objective
Blinkit, a leading quick commerce platform, aimed to solidify its position as the preferred choice for Mygate residents. The objective was to create strong brand loyalty by ensuring high visibility and engagement within gated communities. Blinkit envisioned using Mygate’s diverse advertising options to highlight its quick delivery services and range of offerings, ensuring it remained top-of-mind for residents when considering online grocery delivery.
Process
To achieve its goal, Blinkit partnered with Mygate to execute a comprehensive 360-degree advertising campaign. The collaboration was structured to leverage Mygate’s physical and digital advertising assets effectively:
- Physical Engagement:
- Kiosks: Over 600 kiosks were set up within Mygate communities in a single month. These kiosks provided interactive touchpoints for residents, enabling them to learn about Blinkit’s offerings, explore deals, and even try out services through live demos.
- Lift Posters: More than 1,000 lift posters were strategically placed in apartment buildings, ensuring daily visibility in high-traffic areas.
- Digital Amplification:
- Spotlight Ads: Blinkit utilized the premium “Spotlight” inventory on the Mygate app to capture attention with engaging visuals and compelling messages.
- Approval Cards: Leveraging Mygate’s digital approval cards, Blinkit seamlessly integrated advertisements into the app experience. This provided a non-intrusive way to reach users as they approved visitor entries, with messaging tailored to their needs.
The campaign design focused on consistent branding across all touchpoints, reinforcing Blinkit’s positioning as a reliable, quick, and customer-centric platform.
Result
Blinkit’s collaboration with Mygate delivered impressive outcomes:
- Massive Physical Presence:
- Over 600 kiosks set up across communities provided direct engagement opportunities.
- More than 1,000 lift posters ensured recurring visibility and messaging reinforcement.
- Enhanced Digital Reach:
- The strategic placement of ads on Mygate’s digital platform ensured high engagement rates and drove app downloads and order placements.
- Brand Loyalty and Visibility:
- Residents of Mygate communities became increasingly familiar with Blinkit’s services, leading to stronger brand recall and preference for Blinkit as their go-to quick commerce platform.
Through this comprehensive campaign, Blinkit successfully cemented its presence in Mygate communities, showcasing the power of combining physical and digital advertising strategies. The collaboration exemplifies how targeted, localized campaigns can yield high-impact results in building brand loyalty and driving business growth.