Embassy captures the heart of home buyers
Objective
The brand’s primary intention was brand awareness, Embassy aimed to leverage the widespread usage of the Mygate app to reach potential customers effectively. The collaboration provided Embassy with a unique opportunity to showcase its properties to a highly targeted audience of homeowners and residents within gated communities.
Process
To meet the objective, Mygate’s proposal was to execute a comprehensive digital campaign targeting 3.5 million households residing in 25,000 gated communities. Leveraging a pulse campaign enabled with strong feature-rich description and our One-click interest capture feature. The campaign was split into phases to ensure that we could optimize as soon as we saw any drop and the user interest or lead collection using multiple creatives, changing the value proposition and driving the campaign messaging based on user interest.
What it led to was a massive success of the campaign and later, the brand doing repeat campaigns with us for more projects and bigger requirements.
Result
The brand reached out to almost 3.5 million users on the Mygate app. The campaign reached approximately 220k homes, garnering over 2 Mn impressions, and achieving a remarkable 2.5% conversion rate & 700 responses.
About the brand
Embassy, a distinguished real estate brand, stands to benefit immensely from advertising on the Mygate app. As a real estate brand, Embassy’s target audience, comprising residents seeking housing and property solutions, perfectly aligns with the user base of the Mygate app.
Through strategic advertising on Mygate, Embassy can effectively engage with its target audience, showcase its properties, and provide valuable real estate resources to residents, further solidifying its position as a trusted and sought-after real estate developer in the community.