Royal Enfield takes communities on a ride
Objective
A premium multinational motorcycle manufacturer chose Mygate to enhance its market presence, engage with potential customers, and capture interest through a comprehensive test ride event in the societies.
Process
This was a phygital campaign, which included a notification informing the users about the test ride event in the society. It served the dual purpose of creating a pre-buzz and generating the interest of the users. On the day of the event, the people who had opted were assisted with a test ride and more details of the bikes!
MyGate helped the brand curate societies based on pin-code which were closer to the brand’s showrooms.
Result
The campaign was performed in about 10 societies. Around 1 Lakh homes were targeted. There were around 10L impressions. The number of clicks was more than 20k.
About the brand
Royal Enfield is an Indian multinational motorcycle manufacturing company, headquartered in Chennai. The Royal Enfield brand, including its original English heritage, is the oldest global motorcycle brand in continuous production.
The company makes classic-looking motorcycles including the Royal Enfield Bullet, Classic 350, Royal Enfield Thunderbird, Meteor 350, Classic 500, Interceptor 650, Continental and many more. Royal Enfield also makes adventurous and offroading motorcycles like the Royal Enfield Himalayan.