Helping motorcycle brands get more leads

One of the most popular multinational motorcycle manufacturers in India reached out to MyGate for better product visibility, and to generate more leads through a Phygital campaign.

The primary objective of the brand was to increase brand awareness, improve product visibility, generate more leads, and improve their store booking in Bangalore. For this, the brand wanted to run a phygital campaign which included a notice push (MyGate Pulse), and society test drives.

The brand needed to tap into a premium audience for its product. MyGate’s high-end NCCS A/A+ audience not only has better purchasing power but also is better equipped to make favourable purchasing decisions. Also, apart from suggesting the carefully curated multiple communication channels MyGate has, team MyGate is well-equipped to send the brand’s message to the exact audience segment that the brand requires.

Since the brand wanted a Phygital campaign, the first step of the campaign was to create a pre-buzz about the event. The campaign was location-specific, so the audience living in a certain radius of the brand’s physical store in Bangalore was sent push notifications to the MyGate users in Bangalore through MyGate Pulse, for the same. Through this, the audience was informed about the upcoming opportunity to take the brand’s vehicle for a test drive inside their society. The people who clicked the CTA button were registered as leads for the brand. The necessary permissions were taken from the managing committee to conduct the event in the societies. On the day of the event, the people who had opted for the test drive were assisted with it, inside the comfort of their society.

The campaign was performed in about 10 societies. Around 1 Lakh homes were targeted. There were around 10L impressions. The number of clicks was more than 20k.