Helping brands drive into the hearts of MyGate users

An international automobile brand had just launched new models, and wanted to promote them, with the intention of generating quality leads for the same. They ran 3 digital campaigns over a period of 3 months through the MyGate pulse feature with better results each time.

The brand was clear about the problem they wanted to solve. They were looking to promote their new cars by running a digital campaign on MyGate pulse. Through this, they intended to generate quality leads to improve their sales.

Why MyGate?

Apart from the vast audience that MyGate has, one of the biggest advantages of promoting brands on the MyGate app is its numerous channels of communication. MyGate pulse is one of the features on the app. It is a space that appears on the notice board of the app – a section that the audience checks for any communication from the community management too. This results in a good visibility rate for the brand’s message. Also, a recent study revealed that MyGate users have been increasingly engaging with the brands on the MyGate app. Numerous brands have already benefited from this.

The Process

The brand ran 3 campaigns in a matter of 3 months – November, December and January. With each month, it increased its reach. Since it is an automobile brand, the brand was looking for a quality audience who could also walk into the physical showroom of the brand. Team MyGate assisted the brand to reach a premium audience who also matched the geolocation of the physical showrooms of this brand in Rajaji Nagar, Kalyan Nagar, Sadashivnagar, Jakkur road and Mysore road. It was a digital campaign that was run on MyGate pulse.

Campaign performance

This was a three-month campaign. The first campaign was run in November, for 5k+ homes in these 5 areas and yielded about 100 leads. The second campaign was run in December for 30k+ homes and yielded about 200 quality leads. The third campaign was run across around 1L homes and yielded about 400 quality leads.

The campaign showcases that brands who communicate to their target audience through the MyGate audience reach their targets and feel inspired to engage with them through the app repeatedly.