Skoda drives into the hearts of Mygate users
Objective
A premium automobile brand chose MyGate to promote its 3 new launched models. The main objective was to increase brand visibility and boost sales.
Process
The brand ran 3 digital campaigns in a matter of 3 months with the objective of generating interests and boost brand awareness.
Team Mygate assisted the brand to reach a premium audience near the showrooms in Rajaji Nagar, Kalyan Nagar, Sadashivnagar, Jakkur road and Mysore road.
Result
The first campaign was run in November, for 5k+ homes in these 5 areas and yielded about 100 leads. The second campaign was run in December for 30k+ homes and yielded about 200 quality leads. The third campaign was run across around 1 lac homes and yielded about 400 quality leads.
The campaign showcases that brands who communicate to their target audience through Mygate audience reach their targets and feel inspired to engage with them through the app repeatedly.
About the brand
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