OLX Auto chose to take their Car sale and purchase to our Users’ homes with our Phygital campaigns. This not only cut short their sales cycle, but they also leveraged this collaboration from a great pre-hype on the MyGate app and on-site execution.
The initial challenge faced by OLX was that its sales were driven largely by prospects directly reaching out to them and it was difficult to identify potential sellers. Other platforms, although provide mass distribution, ensure very little relevance for the brand and the user.Why MyGate?
MyGate’s presence in gated communities enables the brand to reach out to its most relevant audience in a short period with very less to no spillage. Taking the brand to various communities ensures that the user does not have to go anywhere to avail a service.The Process
MyGate’s pitch was straightforward, in-society activations enabled by a digital push and our one-click interest capture feature. The problem statement was simple, taking the brand to users who may be interested to sell their car. This activity would cut short the purchase cycle as the user moves very quickly from becoming aware of the brand to using the service as they would simply have to head to the brand kiosk and get their vehicle inspected.The Promise
The user will be offered the best price and additional benefits upon sale.Campaign Performance
Over a period of 4 months, MyGate OLX reach 100+ communities and over 200K users. More than 3000 users have shown interest and 1000+ car inspections have been carried out so far.
This makes an excellent case for reaching the most suited audience for your brand through MyGate and using a combination of our offerings to reach your campaign goal.
Helping car retailers take the users out for a spin
MyGate helped a premium online car retailer to reach out to a large audience to build a stronger brand...