The third largest private sector bank in India sought MyGate’s assistance to generate brand awareness and generate registrations for their credit cards by conducting a digital campaign through all MyGate in-app properties across pan-cities in 5 major cities of India.
The brand sought to make use of in-app properties to directly reach the screens of MyGate’s premium, highly engaging audience to achieve their target.Why MyGate?
MyGate’s audience comprises the cream of the crop in India. This audience is not only digitally mature but is also a high-end NCCS A/A+ audience who has the required purchasing intention and capacity. Apart from this, this segment of the Indian audience also has a record of actively engaging with brands on the app.
Since the MyGate app is used by 25,000 gated communities and 3.5+ million households across 27 major cities in India for their daily, essential conveniences, brands on the app get effective visibility. MyGate’s on-app properties are curated to present brand messages seamlessly, without disturbing the experience of the users.The Process
The brand sought to do a digital campaign in 5 major cities across the country – Mumbai, Bangalore, Delhi, Hyderabad and Pune. Since the primary intention was brand awareness and registrations for their credit cards, the brand ran a digital campaign using all the on-app properties – Pulse, Spotlight, PAC and PAS, for a month. This would ensure that the brand got the visibility it required from MyGate’s users.Campaign Performance
Through the brand’s month-long campaign, it captured about 1L+ impressions and almost 1K clicks on PAC, almost 6.5L impressions and almost 15K clicks on PAS, 1Cr. Impressions and 15K+ clicks on Spotlight and almost 10L impressions and almost 1.5K clicks on Pulse. The CTR was more than 1%.