Crediting interest to Axis Bank
Objective
The third largest private sector bank in India sought Mygate’s assistance to generate brand awareness and generate registrations for their credit cards by conducting a digital campaign through all Mygate in-app properties across 5 major cities in the country.
The brand sought to make use of in-app properties to directly reach the screens of Mygate’s premium, highly engaging audience to achieve their target.
Process
Through strategic placement and compelling messaging, these banners reached a wide audience, reinforcing the bank’s brand presence on the Mygate app. Consistent exposure to Axis Bank’s messaging through digital banners helped customers build familiarity and trust, ultimately contributing to increased brand awareness and customer loyalty.
Result
Through the brand’s month-long campaign, it captured 10Lac+ impressions and almost 15K+ clicks on Approval cards, 10mn+ Impressions and 15K+ clicks on Spotlight and almost 10L impressions and almost 1.5K+ clicks on Pulse. The CTR was more than 1.5%.