Equitas Bank goes 360° with Mygate
Objective
A Commercial banking company recently collaborated with Mygate to raise brand awareness about their savings account and FD, redirecting users to their website. They aimed to generate quality leads through Mygate’s 360° communication.
The brand was looking to achieve their target by taking advantage of Spotlight – a property on Mygate app, and by placing gate signages on the gates of the societies.
The Process
As a part of the first campaign, the brand made use of gate signages in 100+ societies across Bengaluru and Chennai, within a 5km radius of the bank’s branches. The campaign was able to create brand awareness among residents.
As a part of the second campaign, the brand chose to conduct a digital campaign through Spotlight – a homepage property on the Mygate app. When tapped, it redirected the user to the brand’s webpage where residents could learn about the services provided by the bank and avail the service they were interested in.
Result
The spotlight campaign conducted as a part of the second campaign, brought 35Lac+ impressions, and about 6K clicks.