A commercial banking company recently collaborated with MyGate to raise brand awareness about their savings account and FD, redirection to their website and quality lead generation through MyGate’s 360° communication.
The brand was looking to achieve their target by taking advantage of Spotlight – a property on MyGate app, and by placing signages on the gates of the gated societies for BTL marketing.Why MyGate?
As an online community engagement platform, MyGate not only has about 25,000 gated communities and 3.5+ million households across 27 major cities in India using their app for everyday basic conveniences but also has direct access to the management committees of housing societies. This facilitates its unique 360° communication.
This means that brands get to pick and choose from displaying their messages and offers directly on the very screens of their preferred audience while also having the option of reaching out to them through varied offline channels. If a brand chooses to reach out through an offline channel, it could also choose to notify the audience regarding the same through a digital push some days prior to the event.The Process
The brand conducted two campaigns with MyGate. As a part of the first campaign, it made use of gate signages in 100 societies across Bengaluru and Chennai, within a 5km radius of the brand’s banks. This BTL campaign enabled brand awareness among residents inside the society as well as those walking past it.
As a part of the second campaign, the brand chose to conduct a digital campaign through Spotlight – a homepage property on the MyGate app. This was visible to anyone who opened the app. When tapped, it redirected the user to the brand’s webpage that had a form and encouraged them to open a savings account or an FD.Campaign Performance
The spotlight campaign conducted as a part of the second campaign, brought about 35L+ impressions, and about 6K clicks.