Helping HSBC cash on quality engagements
Objective
The objective of HSBC bank was to enhance awareness and foster recall among residents of Mygate societies. This involved strategically positioning HSBC’s brand and messaging within the Mygate digital ecosystem.
Process
Mygate ran two campaigns for the brand in 7 major cities in India – Mumbai, Bengaluru, Delhi, Pune, Hyderabad, Kolkata and Chennai. The first campaign included setting up around 45 kiosks, and the second campaign made use of Mygate Pulse to improve brand awareness, recognition, inform the audience about their premium banking services and generate potential quality leads. This message was pushed to 3Lac+ homes.
In addition to this, the brand made use of the typeform in place of the CTA, to capture leads and know how they could personalise their solutions in accordance with their audience’s needs.
Result
This phygital campaign ran over a period of 3 months, in 7 major cities and in 3Lac+ houses across the country. The greatest highlight of the campaigns was that at the end of it, about 30 big ticket accounts had been opened.