Muthoot Finance gains better brand recall

BFSI Case Study

Muthoot Finance gains better brand recall

Objective

An Indian financial corporation and the largest gold loan NBFC in the country reached out to Mygate recently, to raise brand awareness and recall through a location-oriented digital campaign in Bangalore and Mumbai with us through Mygate Pulse.

Process

Mygate carried out a geo-targeted digital campaign designed especially for the brand at the request of the company.

The campaign targeted audiences within a specific radius around the Bangalore and Mumbai branches of the bank.

Result

Using Mygate Pulse, the campaign significantly boosted brand familiarity and awareness, reaching over 250,000 homes.