An Indian financial corporation and the largest gold loan NBFC in the country reached out to MyGate recently, to raise brand awareness and recall through a location-oriented digital campaign in Bangalore and Mumbai with us through MyGate Pulse.Why MyGate?
MyGate caters to the elite segment of India, comprising digitally knowledgeable individuals belonging to the high-end NCCS A/A+ category, known for their strong purchasing intent and capacity. Moreover, this particular audience has a record of actively engaging and interacting with brands on the app.
Given that the MyGate app is utilised by an extensive network of 25,000 gated communities and over 3.5 million households in 27 major Indian cities for their daily essential needs, brands featured on the platform enjoy great visibility. MyGate carefully curates its on-app properties to seamlessly present brand messages, ensuring a non-intrusive user experience.The Process
MyGate carried out a geo-targeted digital campaign designed especially for the brand at the request of the company. The Bangalore and Mumbai branches of the bank were strategically chosen for the campaign’s audience within a certain radius. Utilising MyGate Pulse, the campaign increased brand familiarity and awareness while impressively reaching more than 250,000 homes.Campaign Performance
The campaign was run among carefully selected societies in Bangalore and Mumbai, in more than 250,000 homes. This resulted in more than 15K+ impressions.