BFSI Case Study
Muthoot Finance gains better brand recall
![](https://mygate.com/wp-content/uploads/2024/03/pexels-mister-fotofreak-6502844-scaled.jpeg)
Objective
An Indian financial corporation and the largest gold loan NBFC in the country reached out to Mygate recently, to raise brand awareness and recall through a location-oriented digital campaign in Bangalore and Mumbai with us through Mygate Pulse.
Process
Mygate carried out a geo-targeted digital campaign designed especially for the brand at the request of the company.
The campaign targeted audiences within a specific radius around the Bangalore and Mumbai branches of the bank.
Result
Using Mygate Pulse, the campaign significantly boosted brand familiarity and awareness, reaching over 250,000 homes.