E-Commerce Case Study

Croma’s Brand Awareness Campaign on Mygate

Objective

Croma aimed to increase footfall in their physical stores by leveraging Mygate’s ad platform. The goal was to create brand awareness among gated community residents and highlight the latest product categories, ensuring maximum visibility and engagement.

Campaign Strategy

Croma partnered with Mygate to design a multi-channel campaign that included:

  • Push Notifications:
    • Targeted messaging sent directly to residents’ mobile devices, promoting the latest product categories and exclusive in-store offers.
  • Lift Posters:
    • Eye-catching visuals placed in high-traffic areas within gated communities, ensuring constant visibility and recall.
  • Onsite Activation:
    • Engaging events conducted within gated communities to interact with residents and provide hands-on experiences with the latest products.
  • Digital Notice Push:
    • Exclusive offers and product highlights shared with residents through digital community noticeboards, increasing reach and engagement.
 

Execution

  • The campaign targeted 5 lakh Mygate homes across multiple cities.
  • Customized messaging was crafted for each channel to ensure relevance and drive interest.
  • Offers and activations were designed to appeal to gated community residents, emphasizing convenience and exclusivity.

Results

  • Increased Visibility: The combination of lift posters and push notifications ensured high visibility among targeted residents.
  • Engagement Metrics: The digital notice push achieved an impressive click-through rate (CTR) of over 7%.
  • Footfall Impact: The campaign successfully drove a significant increase in footfall at Croma stores, with many customers citing the Mygate campaign as their source of information.

Conclusion

The integrated campaign on Mygate provided Croma with a powerful platform to connect with a niche audience in gated communities. By utilizing multiple channels and offering exclusive promotions, Croma not only increased store visits but also reinforced its position as a trusted brand for the latest electronics and appliances. This campaign underscores the effectiveness of hyper-local advertising in driving tangible business outcomes.